Browsing by Subject "University students"

Now showing items 1-1 of 1

The 'negative' credit card effect: Credit cards as spending-limiting stimuli in New Zealand

Lie, C.; Hunt, M.; Peters, H. L.; Veliu, B.; Harper, D. N. (2010)

The "credit card effect" describes a finding where greater value is given to consumer items if credit card logos are present. One explanation for the effect is that credit cards elicit spending behavior through associative ...