Marketing
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Item Comparing third-party logistics network and fourth-party logistics network using social network analysis approach(2019) Sakhuja, S.; Jain, V.; Jain, S.Logistics services are keys to the success of almost all the manufacturing firms. Logistics companies have great responsibility to minimise the supply chain risks. Third-party logistics provider has limited role in the supply chain, whereas fourth-party logistics provider performs series of operations in the supply chain. In this study, the role of logistics service providers has been quantified and the structure of 3PL and 4PL network is compared using social network analysis approach. A case study on logistics network has been discussed in this paper which is analysed with the help of social network analysis approach. The role of individual players in 3PL and 4PL has been described based on the outcomes of social network analysis of the networks. The work is an attempt to understand the role of key players in the network and thus can aid in making important decisions while collaborating with partners and making negotiations.Item Reflections on developing an unconventional marketing course(2019-10) Joshi, R.Item Entrepreneurial approach as a change agent to the process of market planning.(2007) Bhatt, R.; Joshi, R.; Hebblethwaite, D.This paper develops a conceptual framework using the entrepreneurial approach for marketing planning that could be effectively used by our entrepreneurs/businesses. The model proposed draws from well-known frameworks on marketing planning and the entrepreneurial process, and synthesizes relevant theories from these disciplines (Morris et al: 2001; Brooksbank: 1999; Kotler: 2000, Guilitinan et. al. 1997) into a practicable concept. Methodology used includes secondary data from literature searches of entrepreneurship and strategic marketing disciplines.Item Why skipping might be bad for you: A test of skip-pattern compliance in a self completion questionnaire.(2003) Gendall, P.; Davies, K.