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Now showing 1 - 5 of 44
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    Language in society
    (2018) Salahshour, N.
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    Language evolution, acquisition, adaptation and change
    (2017) Strongman, L.;
    In the twenty‐first century, there are between 6000 and 8000 different languages spoken in the world, all of which are in a continuous state of evolving, by inter‐mixing or stagnating, growing or contracting. This occurs through changes in the population size of the people who use them, the frequency and form of their use in different media, through migration and through inter‐mixing with other languages. As Stadler et al. argue, human languages are a ‘culturally evolving trait’ and when it occurs language change is both sporadic and robust (faithfully replicated) and the main established variants are replaced by new variants. Only about 200 of these disparate languages are in written as well as spoken form, and most, except the popular ones like Mandarin, Spanish, English, Hindi, Arabic, Portuguese, Bengali, and Russian, are in decline of use. But how did language itself evolve and come to be the most important innate tool possessed by people? The complex issue of language evolution continues to perplex because of its associations with culture, social behaviour and the development of the human mind.
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    The symbol and the reason: An introduction to public relations
    (Nova Science, 2017) Strongman, L.
    This book is a critical and practical guide to the aspects of public relations in the everyday business world. It explores key thematical trends and developments within the public relations and reputation management fields. Public relations is essential to any business or organisational entity; it is a part of what they do in performing their function and it is a part of what helps them to perform their function. Pubic relation is what links organisations’ values and products to their stakeholders as well as to the market and social drivers that sustain them. Public relations practitioners are change-merchants. That is, they like to shift public opinion and bring about new attitudes and behaviours. Including chapters that discuss issues such as crisis management, negotiation, networking, and branding, this book delves beneath the surface activity to reveal the theory behind the practice.
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    "New Zealand's darkest day." The representation of national grief in the media: the case of the Christchurch earthquake.
    (2011) Theunissen, P.; Mersham, G. M.
    On 22 February 2011 a powerful earthquake struck the city of Christchurch, New Zealand. Buildings had collapsed, businesses were disrupted, and many lives were lost. As the death toll rose and the realities of the destruction set in, a nation moved from initial shock to anger and depression—not unlike the stages of grieving. This paper discusses the stages of grieving and the mourning process as they were reflected in national media. It explores how national identity and national consciousness are related to national mourning by a review of the literature and a thematic analysis of selected media content.