Browsing Marketing by Issue Date

This paper develops a conceptual framework using the entrepreneurial approach for marketing planning that could be effectively used by our entrepreneurs/businesses. The model proposed draws from well-known frameworks on ...

Browsing Marketing by Issue Date

The market orientation and product development link in Malaysia. ﻿

Characteristics of marketing organisation in the New Zealand financial services sector. ﻿

Why skipping might be bad for you: A test of skip-pattern compliance in a self completion questionnaire. ﻿

Now you see it, now you don't - retail out of stock. Have we improved customer service? ﻿

Countertrade: A challenge to the reverse marketing concept. ﻿

Ethical Internet Marketing: Key criteria for business sustainability. ﻿

Teaching an entrepreneurial approach to marketing planning for business success - as applied to NZ Dip Bus course 248 Marketing planning and control. ﻿

Entrepreneurial approach as a change agent to the process of market planning. ﻿

The market orientation and product development link in Malaysia.

Characteristics of marketing organisation in the New Zealand financial services sector.

Why skipping might be bad for you: A test of skip-pattern compliance in a self completion questionnaire.

Now you see it, now you don't - retail out of stock. Have we improved customer service?

Countertrade: A challenge to the reverse marketing concept.

Ethical Internet Marketing: Key criteria for business sustainability.

Teaching an entrepreneurial approach to marketing planning for business success - as applied to NZ Dip Bus course 248 Marketing planning and control.

Entrepreneurial approach as a change agent to the process of market planning.