Browsing Marketing by Issue Date
Now showing items 1-10 of 10
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Entrepreneurial approach as a change agent to the process of market planning.
(2007)This paper develops a conceptual framework using the entrepreneurial approach for marketing planning that could be effectively used by our entrepreneurs/businesses. The model proposed draws from well-known frameworks on ... -
Comparing third-party logistics network and fourth-party logistics network using social network analysis approach
(2019)Logistics services are keys to the success of almost all the manufacturing firms. Logistics companies have great responsibility to minimise the supply chain risks. Third-party logistics provider has limited role in the ...