Browsing Marketing by Issue Date

Now showing items 1-10 of 10

The market orientation and product development link in Malaysia.

Llanes, V.; Rashid, M.; Zabid, A.; Yew, N. (2003)
Characteristics of marketing organisation in the New Zealand financial services sector.

Davies, K.; Ashill, M.; Nicholas, J.; Thompson, I. (2003)
Why skipping might be bad for you: A test of skip-pattern compliance in a self completion questionnaire.

Gendall, P.; Davies, K. (2003)
Now you see it, now you don't - retail out of stock. Have we improved customer service?

Steele, H. C. (2004)
Countertrade: A challenge to the reverse marketing concept.

Steele, H. C. (2005)
Ethical Internet Marketing: Key criteria for business sustainability.

Joshi, R.; Ramadass, M. (2005)
Teaching an entrepreneurial approach to marketing planning for business success - as applied to NZ Dip Bus course 248 Marketing planning and control.

Bhatt, R.; Joshi, R. (2006)
Entrepreneurial approach as a change agent to the process of market planning.

Bhatt, R.; Joshi, R.; Hebblethwaite, D. (2007)

This paper develops a conceptual framework using the entrepreneurial approach for marketing planning that could be effectively used by our entrepreneurs/businesses. The model proposed draws from well-known frameworks on ...
Comparing third-party logistics network and fourth-party logistics network using social network analysis approach

Sakhuja, S.; Jain, V.; Jain, S. (2019)

Logistics services are keys to the success of almost all the manufacturing firms. Logistics companies have great responsibility to minimise the supply chain risks. Third-party logistics provider has limited role in the ...
Reflections on developing an unconventional marketing course

Joshi, R. (2019-10)