Now showing items 1-2 of 2

    • Credit card logos and perceived value. 

      Hunt, M.; Peters, H. L.; Lie, C.; Harper, D. N. (2009)
      Feinberg (1986) found that in the presence of a credit card logo items were given higher monetary values than they were given in the absence of the logo. Feinberg speculated that associative learning was the mechanism ...
    • The 'negative' credit card effect: Credit cards as spending-limiting stimuli in New Zealand 

      Lie, C.; Hunt, M.; Peters, H. L.; Veliu, B.; Harper, D. N. (2010)
      The "credit card effect" describes a finding where greater value is given to consumer items if credit card logos are present. One explanation for the effect is that credit cards elicit spending behavior through associative ...