Browsing Psychology by Author "Macaskill, A."
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Slot machine near wins: Effects on pause and sensitivity to win ratios. Daly, T.; Tan, G.; Hely, L.; Macaskill, A.; Harper, D.; Hunt, M. (2015)When a near-win outcome occurs on a slot machine, stimuli presented resemble those presented when money is won, but no money is won. Research has shown that gamblers prefer and play for longer on slot machines that ...