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    Teaching an entrepreneurial approach to marketing planning for business success - as applied to NZ Dip Bus course 248 Marketing planning and control.

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    Author
    Bhatt, R.
    Joshi, R.
    Keyword
    Marketing planning
    Date
    2006
    Type
    Conference Paper
    Language
    en
    Citation
    Bhatt, R., & Joshi, R. (2006). Teaching an entrepreneurial approach to marketing planning for business success - as applied to NZ Dip Bus course 248 Marketing planning and control. In New Zealand Applied Business Education Conference, Tauranga, New Zealand.
    URI
    http://hdl.handle.net/11072/134
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