Presentation at Open Polytechnic 2013 Learning Conference : Engaging Learners.
Learners have a variety of needs and purposes that play an important role in developing course content and assessment instruments. Employing real/authentic materials can be motivating and vocationally relevant. A number of strategies are employed within marketing courses at the Open Polytechnic of New Zealand to impart a sense of authenticity to the learning experience. Course materials include numerous real-world examples and relevant contexts. Learners' knowledge is reinforced and challenged through guided practice, embedded/contextual assessments, existing/impending issues, reflective and critical thinking, and tutor/peer mentoring. This presentation will reflect on the benefits and challenges when using authentic materials in marketing courses.
Joshi, Renu. (2013, August). Enhancing Student Engagement Through the Use of Authentic Materials.