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dc.contributor.authorStrongman, L.
dc.date.accessioned2018-04-05T03:27:35Z
dc.date.available2018-04-05T03:27:35Z
dc.date.issued2017
dc.identifier.citationStrongman, L. (2017). The symbol and the reason: An introduction to public relations. New York, NY: Nova Science.en_US
dc.identifier.urihttp://hdl.handle.net/11072/1973
dc.description.abstractThis book is a critical and practical guide to the aspects of public relations in the everyday business world. It explores key thematical trends and developments within the public relations and reputation management fields. Public relations is essential to any business or organisational entity; it is a part of what they do in performing their function and it is a part of what helps them to perform their function. Pubic relation is what links organisations’ values and products to their stakeholders as well as to the market and social drivers that sustain them. Public relations practitioners are change-merchants. That is, they like to shift public opinion and bring about new attitudes and behaviours. Including chapters that discuss issues such as crisis management, negotiation, networking, and branding, this book delves beneath the surface activity to reveal the theory behind the practice.en_US
dc.language.isoenen_US
dc.publisherNova Scienceen_US
dc.subjectPublic relationsen_US
dc.titleThe symbol and the reason: An introduction to public relationsen_US
dc.typeBooken_US


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