Conceptualising the relationship between spiritual and entrepreneurial orientation in developing a sustainable enterprise.

Abstract

Entrepreneurship is considered a critical element that promotes the development of an economy and the society of a country. At the organizational level, the Entrepreneurial Orientation (EO) of decision-makers is recognized as a key driver in the entrepreneurship literature that propels firms to act ‘autonomously’, ‘innovate’, ‘take risks’, and be ‘proactive’ relative to marketplace opportunities. However, the current EO literature is evolving and has not explored its impact on developing sustainable operations. This paper intends to bridge this gap by introducing a concept of Spiritual Orientation (SO) playing the role of a mediator to explain the association between EO and sustainable operations.