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    A conceptual framework to evaluate senior managers' buying behaviour and its impact on relationship marketing.

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    Author
    Msimangira, K. A. B.
    Keyword
    Managers
    Business
    Buying behaviour
    Relationship marketing
    Rights
    Not available at this time.
    Date
    2006
    Type
    Seminar Paper
    Language
    en
    Citation
    Msimangira, K. A. B. (2006). A conceptual framework to evaluate senior managers' buying behaviour and its impact on relationship marketing. Open Polytechnic of New Zealand.
    Open Polytechnic of New Zealand
    URI
    http://hdl.handle.net/11072/280
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