A conceptual framework to evaluate senior managers' buying behaviour and its impact on relationship marketing.

Msimangira, K. A. B.

Metadata

Show full item record

Author

Msimangira, K. A. B.

Keyword

Managers
Business
Buying behaviour
Relationship marketing

Rights

Not available at this time.

Date

2006

Type

Seminar Paper

Language

Citation

Msimangira, K. A. B. (2006). A conceptual framework to evaluate senior managers' buying behaviour and its impact on relationship marketing. Open Polytechnic of New Zealand.
Open Polytechnic of New Zealand

URI

http://hdl.handle.net/11072/280

Collections

Management