A conceptual framework to evaluate senior managers' buying behaviour and its impact on relationship marketing.
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Msimangira, K. A. B.Rights
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2006Type
Seminar PaperLanguage
enCitation
Msimangira, K. A. B. (2006). A conceptual framework to evaluate senior managers' buying behaviour and its impact on relationship marketing. Open Polytechnic of New Zealand.Open Polytechnic of New Zealand