Understanding integrated marketing campaigns.

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Open Access Location
Authors
Mersham, G.
Keywords
Marketing campaigns
Description of form
Publisher
Rights
Not available at this time.
Rights holder
Issue Date
2006
Peer-reviewed status
Type
Seminar Paper
Abstract
Citation
Mersham, G. M. (2006). Understanding integrated marketing campaigns. Open Polytechnic of New Zealand.
URI
http://hdl.handle.net/11072/1150
DOI
Collections
Social Sciences