Understanding integrated marketing campaigns.

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dc.contributor.authorMersham, G. M.
dc.date.accessioned2012-09-17T03:48:33Z
dc.date.available2012-09-17T03:48:33Z
dc.date.issued2006
dc.identifier.citationMersham, G. M. (2006). Understanding integrated marketing campaigns. Open Polytechnic of New Zealand.
dc.identifier.urihttp://hdl.handle.net/11072/1150
dc.language.isoen
dc.rightsNot available at this time.
dc.subjectMarketing campaigns
dc.subject.other220000 Social Sciences, Humanities and Arts - General
dc.titleUnderstanding integrated marketing campaigns.
dc.typeSeminar Paper
opnz.bibliographicCitationOpen Polytechnic of New Zealand
opnz.comformsToLower Hutt, New Zealand
opnz.createdPaper presented September 2006 at a professional development seminar.
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