Review of the book Cruise to success : How to steer your way through the murky waters of marketing your library.
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Authors
Hannay, K. M.
Keywords
Book reviews
Library marketing
Library marketing
Description of form
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Rights
Rights holder
Issue Date
2010
Peer-reviewed status
Type
Journal Article
Abstract
Citation
Hannay, K. M. (2010). Review of the book Cruise to success: How to steer your way through the murky waters of marketing your library. New Zealand Library & Information Management Journal, 51(4), 287-288.