Branding universities in Asian markets.

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Authors
Llanes, V.
Gray, B.
Fam, K.
Issue Date
2003
Type
Journal Article
Language
en
Keywords
Branding , Universities , Asia
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Llanes, V., Gray, B., & Fam, K. (2003). Branding universities in Asian markets. Journal of Product and Brand Management 12(2), 108-118.
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