Branding universities in Asian markets.
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Authors
Llanes, V.
Gray, B.
Fam, K.
Keywords
Branding
Universities
Asia
Universities
Asia
Description of form
Publisher
Rights
Rights holder
Issue Date
2003
Peer-reviewed status
Type
Journal Article
Language
en
Abstract
Citation
Llanes, V., Gray, B., & Fam, K. (2003). Branding universities in Asian markets. Journal of Product and Brand Management 12(2), 108-118.