Drivers of generative AI acceptance in an ODFL institution through the lens of the Technology Acceptance Model (TAM).
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Open Access Location
Authors
Ekundayo, S.
Arasanmi, C.
Keywords
AI
Online learning
Online learning
Description of form
Publisher
Rights
Rights holder
Issue Date
2024-12
Peer-reviewed status
Type
Conference paper
Abstract
The evolution of education is often spearheaded by advancements in Information Technology. Artificial Intelligence (AI) is heralding a new era in education, offering unprecedented opportunities and unlocking new potential for teaching and learning. Generative AI (Gen AI) applications are leading the race in this development. Despite the enormous promise and potential of Gen AI in Open, Distance and Flexible Learning (ODFL) settings, there is a unanimous call to tread cautiously due to ethical concerns surrounding its use. Nonetheless, it is important to explore the motivations for adoption and use Gen AI in ODFL settings. Studies on Gen AI in ODFL are still very few and evolving. Following technology acceptance model (TAM) as a theoretical lens, this study proposes a model of intrinsic motivation towards Gen AI acceptance and use in ODFL settings.
Citation
Ekundayo, S., & Arasanmi, C. N. (2024). Drivers of generative AI acceptance in an ODFL institution through the lens of the Technology Acceptance Model (TAM). Australasian Conference on Information Systems (ACIS) 2024 proceedings (pp. 147-156). https://aisel.aisnet.org/acis2024/147