Characteristics of marketing organisation in the New Zealand financial services sector.
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Open Access Location
Authors
Davies, K.
Ashill, M.
Nicholas, J.
Thompson, I.
Keywords
Financial services
Description of form
Publisher
Rights
Rights holder
Issue Date
2003
Peer-reviewed status
Type
Journal Article
Abstract
Citation
Davies, K., Ashill, M., Nicholas, J., & Thompson, I. (2003). Characteristics of marketing organisation in the New Zealand financial services sector. International Journal of Bank Marketing, 2(2), 80- 93.