Characteristics of marketing organisation in the New Zealand financial services sector.

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Authors
Davies, K.
Ashill, M.
Nicholas, J.
Thompson, I.
Issue Date
2003
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Journal Article
Language
en
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Financial services
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Davies, K., Ashill, M., Nicholas, J., & Thompson, I. (2003). Characteristics of marketing organisation in the New Zealand financial services sector. International Journal of Bank Marketing, 2(2), 80- 93.
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