Reflections on developing an unconventional marketing course
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Open Access Location
Authors
Joshi, R.
Keywords
Marketing course
Education
Education
Description of form
Publisher
Rights
Rights holder
Issue Date
2019-10
Peer-reviewed status
Type
Conference paper
Abstract
Citation
Joshi, R. (2019, October). Reflections on developing an unconventional marketing course. Paper presented at New Zealand Applied Business Education Conference, Christchurch, New Zealand.