Countertrade: A challenge to the reverse marketing concept.

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Authors
Steele, H. C.
Keywords
Marketing
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Issue Date
2005
Peer-reviewed status
Type
Conference Paper
Abstract
Citation
Steele, H. C. (2005). Countertrade: A challenge to the reverse marketing concept. In Evolving structures of world business: Challenges and opportunities, Manila, Philippines: AIB Southeastern Region.
URI
http://hdl.handle.net/11072/130
DOI
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Marketing