Countertrade: A challenge to the reverse marketing concept.

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dc.contributor.authorSteele, H. C.
dc.date.accessioned2012-09-12T23:35:14Z
dc.date.available2012-09-12T23:35:14Z
dc.date.issued2005
dc.identifier.citationSteele, H. C. (2005). Countertrade: A challenge to the reverse marketing concept. In Evolving structures of world business: Challenges and opportunities, Manila, Philippines: AIB Southeastern Region.
dc.identifier.urihttp://hdl.handle.net/11072/130
dc.language.isoen
dc.subjectMarketing
dc.subject.other350000 Commerce, Management, Tourism and Services
dc.titleCountertrade: A challenge to the reverse marketing concept.
dc.typeConference Paper
opnz.createdIn T. S. Chan, G. Cui, & A. Hau. (Eds.), Evolving structures of world business: Challenges and opportunities [CD-ROM]. Manila, Philippines: AIB Southeastern Region.
opnz.formatEvolving structures of world business: Challenges and opportunities
opnz.hasVersionManila, Philippines: AIB Southeastern Region
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