A conceptual framework to evaluate senior managers' buying behaviour and its impact on relationship marketing.

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Authors
Msimangira, K. A. B.
Keywords
Managers
Business
Buying behaviour
Relationship marketing
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Issue Date
2006
Peer-reviewed status
Type
Seminar Paper
Abstract
Citation
Msimangira, K. A. B. (2006). A conceptual framework to evaluate senior managers' buying behaviour and its impact on relationship marketing. Open Polytechnic of New Zealand.
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