A conceptual framework to evaluate senior managers' buying behaviour and its impact on relationship marketing.
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Open Access Location
Authors
Msimangira, K. A. B.
Keywords
Managers
Business
Buying behaviour
Relationship marketing
Business
Buying behaviour
Relationship marketing
Description of form
Publisher
Rights
Not available at this time.
Rights holder
Issue Date
2006
Peer-reviewed status
Type
Seminar Paper
Abstract
Citation
Msimangira, K. A. B. (2006). A conceptual framework to evaluate senior managers' buying behaviour and its impact on relationship marketing. Open Polytechnic of New Zealand.