A conceptual framework to evaluate senior managers' buying behaviour and its impact on relationship marketing.

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Authors
Msimangira, K. A. B.
Issue Date
2006
Type
Seminar Paper
Language
en
Keywords
Managers , Business , Buying behaviour , Relationship marketing
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Msimangira, K. A. B. (2006). A conceptual framework to evaluate senior managers' buying behaviour and its impact on relationship marketing. Open Polytechnic of New Zealand.
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