The 'negative' credit card effect: Credit cards as spending-limiting stimuli in New Zealand

No Thumbnail Available
Authors
Lie, C.
Hunt, M.
Peters, H. L.
Veliu, B.
Harper, D. N.
Issue Date
2010
Type
Journal Article
Language
en
Keywords
Credit cards , Cretit card effect , Conditioning , University students , New Zealand
Research Projects
Organizational Units
Journal Issue
Alternative Title
Abstract
The "credit card effect" describes a finding where greater value is given to consumer items if credit card logos are present. One explanation for the effect is that credit cards elicit spending behavior through associative learning. If this is true, social, economic and historical contexts should alter this effect. In Experiment 1, Year 1 New Zealand university students valued consumer items less in the presence of credit card logos. Experiment 2 replicated this effect. These findings support the idea that New Zealand students' negative conditioning history with credit card stimuli results in a "negative" credit card effect, whereby credit cards limit rather than facilitate spending. This "negative" effect suggests that the presence or absence of a "positive" effect in previous studies depends on previous associations with credit card stimuli.
Description
Citation
Lie, C., Hunt, M., Peters, H. L., Veliu, B., Harper, D. N. (2010). The 'negative' credit card effect: Credit cards as spending-limiting stimuli in New Zealand. The Psychological Record, 60(3), 399-412.
Publisher
Rights
Journal
Volume
Issue
PubMed ID
DOI
ISSN
EISSN
Collections