The symbol and the reason: An introduction to public relations
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Open Access Location
Authors
Strongman, L.
Keywords
Public relations
Description of form
Publisher
Nova Science
Rights
Rights holder
Issue Date
2017
Peer-reviewed status
Type
Book
Abstract
This book is a critical and practical guide to the aspects of public relations in the everyday business world. It explores key thematical trends and developments within the public relations and reputation management fields. Public relations is essential to any business or organisational entity; it is a part of what they do in performing their function and it is a part of what helps them to perform their function. Pubic relation is what links organisations’ values and products to their stakeholders as well as to the market and social drivers that sustain them. Public relations practitioners are change-merchants. That is, they like to shift public opinion and bring about new attitudes and behaviours. Including chapters that discuss issues such as crisis management, negotiation, networking, and branding, this book delves beneath the surface activity to reveal the theory behind the practice.
Citation
Strongman, L. (2017). The symbol and the reason: An introduction to public relations. New York, NY: Nova Science.