Teaching an entrepreneurial approach to marketing planning for business success - as applied to NZ Dip Bus course 248 Marketing planning and control.

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Authors
Bhatt, R.
Joshi, R.
Issue Date
2006
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Conference Paper
Language
en
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Marketing planning
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Bhatt, R., & Joshi, R. (2006). Teaching an entrepreneurial approach to marketing planning for business success - as applied to NZ Dip Bus course 248 Marketing planning and control. In New Zealand Applied Business Education Conference, Tauranga, New Zealand.
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