The market orientation and product development link in Malaysia.

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Authors
Llanes, V.
Rashid, M.
Zabid, A.
Yew, N.
Keywords
Market orientation
Product development
Malaysia
Description of form
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Issue Date
2003
Peer-reviewed status
Type
Conference Paper
Abstract
Citation
Llanes, V., Rashid, M., Zabid, A., & Yew, N. (2003). The market orientation and product development link in Malaysia. In 11th World Marketing Congress, Marketing Science Academy, Perth, Australia.
URI
http://hdl.handle.net/11072/135
DOI
Collections
Marketing