Enhancing Student Engagement Through the Use of Authentic Materials

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Authors
Joshi, R.
Issue Date
2013-08-14
Type
Presentation
Language
en
Keywords
Student engagement , Authentic materials , Marketing
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Abstract
Learners have a variety of needs and purposes that play an important role in developing course content and assessment instruments. Employing real/authentic materials can be motivating and vocationally relevant. A number of strategies are employed within marketing courses at the Open Polytechnic of New Zealand to impart a sense of authenticity to the learning experience. Course materials include numerous real-world examples and relevant contexts. Learners' knowledge is reinforced and challenged through guided practice, embedded/contextual assessments, existing/impending issues, reflective and critical thinking, and tutor/peer mentoring. This presentation will reflect on the benefits and challenges when using authentic materials in marketing courses.
Description
Presentation at Open Polytechnic 2013 Learning Conference : Engaging Learners.
Citation
Joshi, Renu. (2013, August). Enhancing Student Engagement Through the Use of Authentic Materials.
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